MARKETING + COMMUNICATION

The Marketing & Communication Division includes the Marketing & Communication Office and the Digital Print Center. The division assists all offices and departments on campus to manage and distribute information about Wartburg College across all types of media to all of its target audiences in a strategic, integrated manner. The office prepares and distributes information about Wartburg students and activities to the media. and also supervises production of college publications, including the Wartburg Magazine.

The Wartburg Marketing & Communication staff has won over 15 Council for Advancement and Support of Education District VI (Iowa, Missouri, Nebraska, Kansas, Colorado, Montana, North Dakota, and South Dakota) Awards in recent years.

MEDIA RELATIONS

As a private institution, Wartburg College requires all outside media to contact the Marketing and Communication Office for permission to cover Wartburg events. Please contact Emily Christensen, director of news.

News Media Coverage
Wartburg College welcomes media coverage of events, activities and other programs on campus open to the public. However, as a private institution, Wartburg College reserves the right to limit access to its property, facilities, classes and invitation-only events. Members of the media are required to contact the Marketing and Communication Office prior to photographing, recording or interviewing faculty, staff, students, and guests on campus. The Marketing and Communication Office will endeavor to assist in arranging interviews and visuals and finding the appropriate resources on campus to help with a story. News media should contact Emily Christensen to make such arrangements.

Media Relations for Students
If you play on a sports team, belong to a music organization, make the Dean’s List, hold an office in a college organization, graduate, or distinguish yourself in other ways, a news release about your accomplishment is sent to your hometown newspaper and the appropriate area media. If you prefer not to have news about your activities sent to your hometown paper, you must sign a form available in the Marketing and Communication Office.

Workflow for Campus Clients

The easiest way to work with Marketing & Communication is to work with your account executive. This person will help you in the planning stages and will then work with all the necessary creative strategists on the M&C team to make sure your ideas are executed in a timely manner. Account executives will keep things on track, and they will be your liaison in reviewing proofs, making changes, and generally ensuring you get what you need.

Each department/program on campus has been assigned an account executive to assist with managing and organizing marketing projects and strategies. These individuals should be the first point of contact regarding new or updated marketing or communication/news projects. Account executives should be notified approximately 4-6 weeks prior to the deadline of a new project. Please be in continual contact with your account executive as any news or events develop in your department. If you do not see your department/program, please contact Chris Knudson, director for marketing and communication, to have an account executive assigned.

STEPH BOEDING

Stephanie Boeding’s Clients:
Alumni & Parents Office
Athletics Marketing
Business Dept.
English/Modern Languages
History
Journalism & Comm.
Religion & Philosophy Scholars Program
Spiritual Life/Campus Ministry  
Social Sciences
Sustainability

EMILY CHRISTENSEN

Emily Christensen’s Clients:
Annual Institutional Events
Business Office/Human Resources
Dining
Center for Community Engagement
Engineering
Education
Health, PE
Library
Math, Computer Science, Physics
Pathways 
President/BOR/Dean’s Office
Registrar
Science Departments
Study Abroad
The W

CHRIS KNUDSON

Chris Knudson’s Clients:
Advancement
Admissions 
Art Dept./Gallery
Financial Aid
General Institutional Marketing
ITS
Leadership 
Marketing & Comm. 
Music (Academic & Ensembles)
Music Recordings 
Social Work
Student Life
Theatre
Wartburg Store

STEP 1: Develop your goals and budget for marketing. M&C does not charge for design, copywriting, or video production, but printing charges and/or advertising fees (from publications) will be billed to your department. Consider your audiences , placement of messages, and a call to action.

STEP 2: Meet with your account executive and discuss the marketing strategy details. They can help you identify the right communication vehicle to accomplish your goals.

STEP 3: Contact your account executive at least four weeks before you need your final product. Discuss timelines, delivery dates, quantities of printed materials.

STEP 4: Account executives will work with creative staff to: create a design and style to cross your electronic and print media, set up photo/video shoots, update or create a website, launch a social media campaign, and determine format and volume of printed projects based on budgets.

STEP 5: Participate in timely review of proofs.

STEP 6: Receive your final product and offer feedback to account executive, and if necessary, the vice president of marketing and communication so we can continue to improve.

Photography/Videography Disclaimer
Any photographs or video taken under the direction of the Office of Marketing and Communications or any other college-sponsored program, may be used in news stories, on the web or in college publications. Photos may be used in publicly disseminated promotional materials. Your name will not be listed in the caption or accompanying text without your permission. If you prefer not to be photographed, simply inform the photographer at the time photos are taken.

The Information Center and The Juice are the preferred venues for singular announcements, calendar items, and other non-urgent information of interest to the campus community. News, events, internships and job announcements, and other campuswide notices can be submitted for inclusion in The Juice e-newsletter sent to faculty, staff and students.

The Juice is sent Monday (Thursday deadline at 4:30 p.m.). Most announcements will run twice, but will continue to be available in the Information Center. Send items to juice@wartburg.edu. Direct questions or comments to stephanie.boeding@wartburg.edu

Sending messages for events, seminars, or other similar programs are great candidates for inclusion in The Juice, rather than being sent as broadcast emails. Otherwise, departments should develop specific email lists of those who have demonstrated interest in such programs. 

Events can be posted on the college calendar and requests to add items on the homepage can be sent to webmaster@wartburg.edu.  To submit new events to the calendar, contact your office coordinator or e-mail your event request to calendar@wartburg.edu.

Announcements can also be posted on department websites, social media, or, if newsworthy, can be submitted to emily.christensen@wartburg.edu for campus- and community-wide distribution.

Special Broadcast Email
Generally speaking, broadcast email is appropriate for messages that:

  • relate to changes in campus policy or time sensitive issues.
  • inform a select group of people (e.g. faculty, staff, students, etc.) of an announcement or event related to their specific role within the college.

Announcements not meeting these criteria of urgency and/or critical college information should seek other methods of relaying their information, such as:

The following checklist outlines criteria for sending a broadcast email:

  • A broadcast message should be brief, self-explanatory, clear, and concise, and should only be used for important messages relevant to all recipients.
  • Avoid sending attachments, which take up more disk space and degrade server performance. A link to a website (URL) or a document sharing solution is preferred. If it is necessary to send attachments, the total message size should be under 5 MB.
  • Avoid sending frequent or repeated messages. Weekly, monthly, or quarterly electronic newsletters are preferred.
  • Send collaborative messages with others at the college to avoid redundancy.
  • Broadcast email should NOT be used for: 
    • Commercial advertising for merchants or service providers external to the college, except for notices of services and discounts arranged for members of the college community by the college.
    • Solicitations for contributions, charities, or participation in personal activities not related to college purposes or not sponsored by the college.
    • Solicitations for non-college businesses operated by faculty or staff.
    • Surveys or solicitations to members of the community selected on demographic characteristics,such as to selected groups or individuals identified as candidates for research subjects.
    • Targeted audiences that might appear discriminatory or may appear to be infringement on privacy.
    • Offensive material.

This listing is a digital resource from the Wartburg College Writing Style Guide.
Please use this reference for all official names and spellings for campus buildings and locations.

  • Bachman Fine Arts Center (not Fine Arts Center)
  • Becker Science Hall
  • Bluedorn Instrumental Music Hall 
  • Buckmaster Room (Whitehouse Business Center 214)
  • Canfield Strength and Conditioning Room
  • Cardinal Commons 
  • Carver Molecular Biology Center
  • Clinton Hall
  • The Complex (Centennial Hall, Hebron Hall, Vollmer Hall)
  • Den-Rittersaal or The Den
  • Diers House
  • DiGiovanni Maintenance Building
  • Digital Print Center
  • Fitness Center
  • Founders Hall
  • Greenwood (President’s residence)
  • Grossmann Hall
  • Hagemann Auditorium (Science Center 102)
  • Hagemann Castle Room
  • Hamm Platz
  • Hertel Field (baseball)
  • Hoover Fieldhouse & Track (fieldhouse is one word in this usage) 
  • Information Center 
  • Knief Outdoor Athletics Pavilion 
  • Knights Ballroom: This is the area created by opening all of the meeting rooms on the north end of the second floor in Saemann Student Center. The individual rooms are not ballrooms: Heritage Room, St. Elizabeth Room, and Knights Room. For an event scheduled in two rooms, lowercase rooms: The Scholarship Day dinner begins at 1 p.m. in the Heritage and St. Elizabeth rooms.
  • Knights Village
  • Konditorei 
  • Kurtt Office Suites 
  • Levick Arena
  • Liemohn Choral Music Hall 
  • Lilly Reflection Room 
  • Luther Hall
  • Lynes Field (softball)
  • Löhe Hall (To create the umlaut on Mac, type Option-u, followed by the letter. On a PC, hold down the Alt key while entering the number code 0252 or 0220).
  • The Manors (Waverly Manor, Afton Manor)
  • McCaskey Lyceum: Capitalize lyceum when it is used with McCaskey, lowercase lyceum when it is used alone. 
  • McCoy East
  • McCoy West
  • McElroy Center
  • McElroy Courtyard
  • Neumann Auditorium
  • Noah Health Clinic 
  • Old Main
  • Otto Science Hall
  • Platte Observatory
  • Players Theatre
  • Price Television Studios
  • Rada-Aleff Classroom Technology Center 
  • The Residence (North and South Halls)
  • Saemann Student Center (not Student Center)
  • Sandra Rada Recital & Orchestra Hall 
  • Science Center 
  • Scofield Weg
  • Shotwell Tower
  • Steinhauer Court 
  • Ticket Office 
  • Voecks Auditorium (Science Center 134)
  • Vogel Library 
  • Volkert Lobby
  • Waldemar A. Schmidt Art Gallery
  • Walker Wrestling Room
  • Walston-Hoover Stadium 
  • The Wartburg Store
  • Wartburg-Waverly Sports & Wellness Center (The W): Use the full name, with parentheses, on the first reference, followed by The W in succeeding references.
  • Wartburg Chapel: Capitalize chapel when it is used with Wartburg; lowercase chapel when it is used alone. The Wartburg Choir will perform in the Wartburg Chapel. Students gathered at the chapel for worship.
  • Whitehouse Business Center
  • Zesty Orange 
  • Zimmerman Field 
  • Zimmerman Tower

There are two parts to this approach:

  1. Always respond as soon as possible to the media request. Reporters work on tight deadlines and, with the advent of 24-7 online news, many deadlines within a day. Responding doesn’t mean giving them the interview or the answers to their questions right away; it means that you are a) acknowledging their inquiry, 
    b) cognizant of their deadline, and 
    c) committed to putting them in touch with the right source
     as quickly as possible.
  2. Always contact Marketing & Communication — typically Emily Christensen — when you receive a media inquiry. There are lots of reasons for this.
    1. You might not be the correct or only source involved in the story. 
    2. Lack of coordination is typically the reason institutions end up seeing incorrect or incomplete information reported in the media. 
    3. Our office is the clearinghouse for all media traffic, and we need to track what stories about Wartburg are likely to appear so we can protect the institution’s reputation. 
    4. If the subject is a benign one, it is OK to let us know after the fact. 
    5. If it is a complex issue — such as a safety or security incident, or a controversial policy, or something involving law enforcement or legal matters, or personnel-related — those inquiries should be directed to our office so we can coordinate an institutional response. 
    6. We can provide media prep and even role play with likely questions so you can feel more comfortable in your media interview.

Transparency is incredibly important in this age, especially if we want to maintain credibility with the media. This is ever more important as we rely more on “earned” media to help in our marketing and communications plans. Additionally, the 24-7, instant availability of information and information dissemination means that it is on our best interest to share all that we can as early as we can so we don’t have to spend out time doing “damage control. “We don’t want to gag anyone. We only want to ensure that reports and responses are accurate, complete and consistent.

Additionally, here are tips on what to do if the media calls and you agree to an interview: 

  • Know what you want to say. Write down some talking points ahead of time. This will keep you from getting sidetracked.
  • Remember:  nothing is “off-the-record.”
  • If you don’t know an answer, say so. NEVER fake an answer.
  • Give us a call (319-352-8347). If you still have questions or concerns, we can help you prepare.

BUSINESS CARDS

Option #1: Business Card with Photo/Social Media

New Business Card Design

Option #2: Standard Business Card

Standard Business Card

M&C STAFF

Stephanie Boeding

Editor and Email Marketing Manager / Account Executive

Emily Christensen

Assistant Director of Marketing and Communication and News Director / Account Executive

Julie Drewes

Visual Media Manager

Melissa Jacobs

Digital Print Center Operator

Chris Knudson

Director of Marketing & Communication / Account Executive

Joni McDonough

Office Coordinator

Josh Peterson

Senior Graphic Designer

Lori Poehler

Print Center Manager

Video Production Manager