MARKETING + COMMUNICATION

The Marketing & Communication Division includes the Marketing & Communication Office and the Digital Print Center. The division assists all offices and departments on campus to manage and distribute information about Wartburg College across all types of media to all of its target audiences in a strategic, integrated manner. The office prepares and distributes information about Wartburg students and activities to the media. and also supervises production of college publications, including the Wartburg Magazine.

CASE VI Awards

The Wartburg Marketing & Communication staff has won over 15 Council for Advancement and Support of Education District VI (Iowa, Missouri, Nebraska, Kansas, Colorado, Montana, North Dakota, and South Dakota) Awards in the past four years.

MEDIA RELATIONS

As a private institution, Wartburg College requires all outside media to contact the Marketing and Communication Office for permission to cover Wartburg events. Please contact Emily Christensen, director of news.

News Media Coverage
Wartburg College welcomes media coverage of events, activities and other programs on campus open to the public. However, as a private institution, Wartburg College reserves the right to limit access to its property, facilities, classes and invitation-only events. Members of the media are required to contact the Marketing and Communication Office prior to photographing, recording or interviewing faculty, staff, students, and guests on campus. The Marketing and Communication Office will endeavor to assist in arranging interviews and visuals and finding the appropriate resources on campus to help with a story. News media should contact Emily Christensen to make such arrangements.

Media Relations for Students
If you play on a sports team, belong to a music organization, make the Dean’s List, hold an office in a college organization, graduate, or distinguish yourself in other ways, a news release about your accomplishment is sent to your hometown newspaper and the appropriate area media. If you prefer not to have news about your activities sent to your hometown paper, you must sign a form available in the Marketing and Communication Office.

ACCOUNT EXECUTIVES

Each department/program on campus has been assigned an account executive to assist with managing and organizing marketing projects and strategies. These individuals should be the first point of contact regarding new or updated marketing or communication/news projects. Account executives should be notified approximately six weeks prior to the deadline of a new project. Please be in continual contact with your account executive as any news or events develop in your department. If you do not see your department/program, please contact Chris Knudson, senior interim director for marketing and communication, to have an account executive assigned.

STEPH BOEDING

Stephanie Boeding’s Clients:
Alumni & Parents Office
Athletics Marketing
Business Dept.
Dining Services
English/Modern Languages
History
Human Resources
Journalism & Comm. 
Music (Instrumental) 
Religion & Philosophy 
Scholars Program
Spiritual Life/Campus Ministry  
Social Sciences
Student Life Offices
Sustainability

EMILY CHRISTENSEN

Emily Christensen’s Clients:
Annual Institutional Events
Business Office 
Center for Community Engagement
Engineering
Education
Health, PE
Library
Math, Computer Science, Physics
Pathways 
President/BOR/Dean’s Office
Registrar
Science Departments
Study Abroad
The W

CHRIS KNUDSON

Chris Knudson’s Clients:
Advancement
Admissions 
Art Dept./Gallery
Financial Aid
General Institutional Marketing
ITS
Leadership 
Marketing & Comm. 
Music (Academic & Choral)
Music Recordings 
Social Work
Theatre 
Wartburg Store

Workflow for Campus Clients

The easiest way to work with Marketing & Communication is to work with your account executive. This person will help you in the planning stages and will then work with all the necessary creative strategists on the M&C team to make sure your ideas are executed in a timely manner. Account executives will keep things on track, and they will be your liaison in reviewing proofs, making changes, and generally ensuring you get what you need.

STEP 1: Develop your goals for marketing. Consider your audiences , placement of messages, and a call to action.

STEP 2: Meet with your account executive and discuss the marketing strategy details. They can help you identify the right communication vehicle to accomplish your goals.

STEP 3: Contact your account executive at least four weeks before you need your final product. Discuss timelines, delivery dates, quantities of printed materials.

STEP 4: Account executives will work with creative staff to: create a design and style to cross your electronic and print media, set up photo/video shoots, update or create a website, launch a social media campaign, and determine format and volume of printed projects based on budgets.

STEP 5: Participate in timely review of proofs.

STEP 6: Receive your final product and offer feedback to account executive, and if necessary, the vice president of marketing and communication so we can continue to improve.

M&C STAFF

Joseph Barloon

Digital Media Producer

Richard “Rich” Betts

Print Center Operator

Stephanie Boeding

Communication Specialist / Account Executive

Emily Christensen

Editor and News Director / Account Executive

Julie Drewes

Visual Media Manager

Chris Knudson

Interim Senior Director of Marketing & Communication / Account Executive

Lori Poehler

Print Center Manager