Branding Toolkit
The Experience More™ branding is our promise to our students and the community about the experience they can consistently expect to have when they interact with our college. Branding is crucial as it shapes our identity, reputation, and perception among all audiences. A strong brand helps the college attract top talent, both students and faculty/staff, fostering a sense of pride among the community and differentiating the college from its competitors. The Experience More™ branding is intended to create a lasting impression and an emotional connection, which will ultimately contribute to the college’s sustained growth and success. These standards were created to help bring the image and personality of Wartburg College to life. Consistent application of these standards over time will benefit Wartburg through improved awareness, recognition, and professional appearance. This toolkit is available to faculty and staff as a resource for templates that can be used to enhance the image of Wartburg College.
Questions regarding this kit can be directed to Chris Knudson, chief marketing officer and director of Marketing & Communication.
These treatments should be used for student recruitment and alumni audiences. Visit www.wartburg.edu/logos for the official institution logo and guidelines. Use only one type treatment or logo per piece.
In addition to the logos and elements used to create the Wartburg College brand, color and typography play a big role in establishing a consistent look and feel. Please download the Branding Toolkit above for complete details.
Color
The Wartburg brand is rooted heavily in our iconic orange. The use of the correct, consistent orange strengthens our brand and identity. Tertiary colors support our orange-first color palette.
Typography
Strong, consistent typography helps reinforce our brand aesthetic. Our typographic style is rooted in the stability and heritage of Garamond, while modernized by the sans serifs Filson Pro and Avenir.
FINDING FONTS
Not all fonts may be available on your system. Here are resources to help you match the style as best as possible.
PC users:
Please use Avenir Next LT Pro as the sans serif for both headlines and text, and Garamond where appropriate.
Mac users:
Filson Pro & Garamond Premier are available from Adobe Creative Cloud. If Avenir LT Std is not available, please use Montserrat as an alternate. ITC or Adobe Garamond are also suitable replacements for Garamond Premier.
A consistent email signature for all Wartburg College faculty and staff reinforce our brand messaging to our audiences. The following section will give you tools and resources to setup your signature in Outlook on college equipment. If you have any trouble setting up this signature, please reach out to ITS Information Technology Services.
For Desktop Outlook users, download the file below and follow the instructions under How to set up your email signature.
For Web-Based Outlook users, download the file below and follow the instructions under How to set up your email signature to copy the text into your signature, but the image will not copy for you. To get the logo in your signature, you’ll need to download this image and insert it manually into the signature block.
How to set up your email signature
For PC Users in Outlook:
• Download the .EML signature file below and double-click to open it.
• Highlight all of the text and press CTRL + C (or Edit > Copy)
• Click Outlook > File > Options > Mail > Signatures
• In the pop-up window, click the signature you wish to edit
• A message window will appear, click into the message body, highlight and delete your existing signature
• Press CTRL + V (or Edit > Paste), and the template will appear
• Click into the various lines and update your personal information, without changing the font stylings
• When you’re complete, click Save
• On the Signatures window, be sure your new signature is selected under “Choose default signature:” and click OK.
• Click OK to close out of the Options window
• You should now see your new signature appear when you click “New Mail” in the message window
For Mac Users in Outlook:
• Download the .EML signature file below and double-click to open it.
• Highlight all of the text and press CMD + C (or Edit > Copy)
• Click Outlook > Settings > Signatures• In the pop-up window, click the signature you wish to edit, and then press the Edit button
• A message window will appear, click into the message body, highlight and delete your existing signature• Press CMD + V (or Edit > Paste), and the template will appear
• Click into the various lines and update your personal information, without changing the font stylings
• When you’re complete, click Save and close the Signature Message window
• On the Signatures window, be sure your new signature is selected under “Choose default signature:”, and then close the window.
• You should now see your new signature appear when you click “New Mail” in the message window
For your uses, an updated Wartburg College PowerPoint template has been created using the Experience More.™ tagline and branding elements.
Please note that due to font differences on PCs and Macs, different versions of this template have been created. Please download the appropriate version for your system.
More Resources
Social Media Graphics
Icons, Profile Graphics & Avatars
On various sites, you may have the use to create a profile image that you want to be something representative of Wartburg College as a whole instead of as you personally. In those instances, these icon-based images may be used as short-hand for the Wartburg College brand.
As each site varies, a standard square image of 600×600 pixels has been provided. Click the image to open a new window with the selected image. To save it to your computer, right-click and choose Save As.
Banner Graphics
On your Facebook and Linkedin pages, you may wish to display a Wartburg College banner. Below is a standard option for both platforms.
Click the image to open a new window with the selected image. To save it to your computer, right-click and choose Save As.