Correct Use of the Logos and Symbols
Correct usage of the college’s logos, symbols, marks and seals DOES NOT:

• modify the type or letters.
• add visual elements or text not part of the original design.
• enclose in a shape, such as a circle or rectangle.
• add effects or outlines to the wordmark.
• put dark marks on a dark background, or light marks on a light background.
• screen, skew or otherwise distort original proportions.
• reproduce marks from any source that is not camera-ready or approved electronic versions.
• use more than one logo on an item.

Questions regarding variations of the logo and proper applications should be referred to the Strategic Marketing & Communication Office.

The Wartburg College seal is based on the Luther Rose, which includes black cross at the center with a heart surrounding it. Rose petals surround the heart with the college name and location encircling the imagery.

The Wartburg College seal is not a substitute for the college logo. It is reserved for:

• formal documents, such as diplomas, citations, legal documents and contracts.
• publications of the Board of Regents, the Office of the President, Senior Leadership Team members and deans.
• other official, ceremonial or historical college materials.
• major media and fundraising initiatives.
• limited merchandise with advance approval by Marketing & Communication. 

The seal should be used only on merchandise that features embossing or engraving. Merchandise requiring silk-screening or other imprinting should be produced using the Wartburg College logo. All uses of the seal, including those listed above, must be approved by Strategic Marketing & Communication. 

Standardized Unit Logos
Departments, offices, centers and institutes should use the Institutional logo only. When necessary, the unit can set their official name next to the standard lockup with the address in match font from Strategic Marketing & Communication. In apparel and other approved uses, the unit’s name may be placed below the monogram or full logo in Avenir Next Bold. As with all other design services, Strategic Marketing & Communication will create a unit lockups upon request if approved.

Design or Use of Other Logos
All units of the college should use the primary logo. This keeps the college’s visual identity from being diluted and reinforces the variety of subjects and fields through which Wartburg has developed a well-rounded liberal arts education and experience. All old lockups and variations should be discarded if they do not match the standards published August 2024 or after. If you have a question or request for a deviation from the standard identity, please contact Strategic Marketing & Communication.

For marketing purposes, most student organizations are free to create and use their own marks (with approval of Student Life). These student organizations are invited, but not required, to use Marketing & Communication for design and implementation consulting.

Some select groups that affect institutional image are subject to institutional standards. Those select groups are referred to as Tier One for marketing purposes. They include (but are not limited to):

• Music ensembles 
• Athletic teams
• Ambassadors
• ELITE

Tier One organizations must use designs created by Marketing & Communication. Additionally, families of organizations — such as ensembles and teams — will have a unifying family design. They might all use the same typeface or art style.

Some programs, services or student organizations may warrant a specialized mark. In those instances, faculty and staff must consult with Strategic Marketing & Communication on the design and use.

Time-limited Events
Examples of events that might warrant a special design for promotion (not all-inclusive):

• U-Knight Day
• RICE (Research, Internship and Creative Endeavor) Day
• St. Elizabeth Week
• MLK Week
• Christmas with Wartburg 
• Homecoming
• Outfly