Official College Logos
Official College Logos
Wartburg College promotes and protects its identity through the Marketing & Communication Office. The visual identity of the college is most frequently visible through the use of Wartburg Orange (PMS 158) and its logos and marks.
Marketing & Communication shapes and stewards an overarching brand, incorporating key institutional messages and core design elements. This eliminates brand confusion and ensures that our visual materials project a clear and consistent image of the college.
Official versions of the college’s logos and marks can be viewed and downloaded in a variety of formats at the bottom of this page. Marketing & Communication is the only office with latitude to alter any of the college’s visual identity, including logos, symbols, marks and seals.
Correct Use of the Logos and Symbols
Correct usage of the college’s logos, symbols, marks and seals does not:
Questions regarding variations of the logo and proper applications should be referred to the Marketing & Communication Office.
The Wartburg College seal is not a substitute for the college logo. It is reserved for:
The seal should be used only on merchandise that features embossing or engraving. Merchandise requiring silk-screening or other imprinting should be produced using the Wartburg College logo. All uses of the seal, including those listed above, must be approved by Marketing & Communication.
Standardized Unit Logos
Departments, offices, centers and institutes must use a standardized form that incorporates the college’s primary logo above and the unit’s name below the underline in the font Myriad Pro Bold Condensed. As with all other design services, Marketing & Communication will create your unit’s logo free of charge.
Design or Use of Other Logos
All units of the college should use the primary logo. All offices and departments must use the standardized unit logo. This keeps the college’s visual identity from being diluted and reinforces the variety of subjects and fields through which Wartburg has developed a well-rounded liberal arts education and experience.
For marketing purposes, most student organizations are free to create and use their own marks (with approval of Student Life). These student organizations are invited, but not required, to use Marketing & Communication for design and implementation consulting.
Some select groups that affect institutional image are subject to institutional standards. Those select groups are referred to as Tier One for marketing purposes. They include (but are not limited to):
Tier One organizations must use designs created by Marketing & Communication. Additionally, families of organizations — such as ensembles and teams — will have a unifying family design. They might all use the same typeface or art style.
Some programs, services or student organizations may warrant a specialized mark. In those instances, faculty and staff must consult with Marketing & Communication on the design and use.
Examples of events that might warrant a special design for promotion (not all-inclusive):
Trademark and Licensing
The name “Wartburg College,” its primary logo, athletic logo and certain verbiage are trademarked and should carry a trademark designation (“™”) on all promotional items. Verbiage includes:
For questions about the trademark designations, licensing, or logo usage, contact Marketing & Communication.
Click on the logo to download as a transparent PNG (rastor) file. A PDF version is available below each images. PDF files can be sent to vendors that request “vector” graphics for items like t-shirt printing, large graphics, etc. PNG files work best in other printed materials.
Most people are exposed to Wartburg College through brochures, posters, and other promotional materials. The college’s visual materials should project a clear and consistent image of the college. The logo appears on college letterhead and in many other documents. In most cases, we suggest using the Wartburg logo on the back of publications. When the words “Wartburg College” appear on the front of a publication where the logo might not be used, use a font different than Garamond, the logotype.
The athletic logo represents all Wartburg athletic activities. It continues Wartburg’s traditional knight theme in a simple and reproducible graphic form. The logo must never be used as a design element (e.g., in a pattern or as a border design). Never use poor quality artwork for reproduction or make copies of copies for the logo. This logo represents all Wartburg athletic activities. This logo should be used for athletics and general merchandise (where it can also be used outside the circle). It should not be used on printed materials, banners, posters, etc. that are not athletics in nature.