Two Wartburg College faculty members will discuss multimedia interactivity and the faces behind radio voices at a national meeting of college media advisers.
Cliff Brockman and Pamela Ohrt, assistant professors of communication arts, had papers accepted for presentation at the College Media Advisers annual conference in Orlando, Fla., Oct. 26-30.
Brockman won the Ken Nordin Research Award for the top conference research paper. He and a colleague examined award-winning college newspaper websites in an effort to help students and advisers gain a better understanding of how to improve news websites and better serve readers.
“Web journalism has exploded in recent years,” said Brockman, who advises The Circuit (www.wartburgcircuit.org), Wartburg’s online student media site that won a National Pacemaker Award in 2009, and the Trumpet, a weekly student newspaper. “Students entering broadcast, print and multimedia careers now need a working knowledge of Web journalism.”
Ohrt will lead an interactive presentation of “Judging the Face Behind the Voice,” based on research indicating that listeners envision what radio personalities look like based solely on their voices and on-air delivery.
“Announcers with deep voices are perceived as strong and good-looking, while those with artificially high voices are perceived as weak and unattractive,” said Ohrt, who advises KWAR-FM 89.1, the college radio station.
“The study emphasizes the importance of learning to create a picture through the voice, which is important to all types of communication,” Ohrt said.