Promotion

Getting the word out about the Wartburg College performance is obviously key for a successful event. Just remember: You are not in this by yourself! Wartburg will be responsible for:

  • Promoting the event to alumni, friends, and family throughout the area
  • Mailing promotional items to all Lutheran churches and public/private high schools in the area
  • Providing posters, bulletin inserts, and various other promotional pieces to you as needed
  • What Else Can We Do?

    Well, I’m glad you’ve asked! Wartburg will provide you with as many posters and bulletin inserts as you can use and distribute. Here are some additional tips and ideas for spreading the word.

    For your constituents:

  • Display posters throughout your building
  • Place information in all newsletters and calendars
  • Post information on Web page, Facebook, and other social medical sites
  • Ask your constituents to put concert information on their Facebook and other social media sites
  • Additionally in churches:

  • Use bulletin inserts in two bulletin programs (Tip: place three weeks out and then again one week prior to the performance)
  • Make multiple announcements on Sunday morning (especially on Sundays with the bulletin inserts)
  • Area congregations and schools:

  • Wartburg College will be sending information to all schools and church congregations in a 30-mile radius.
  • Request that an announcement be given in church
  • Request that the event be listed in all newsletters and calendars
  • Tip: Word of mouth and personal invitations are the No. 1 way individuals find out about performances. With this in mind, we encourage you to:

  • Place a follow-up phone call to as many churches and schools as possible. This call should confirm that they have received promotional items and serve as an opportunity to personally invite them to the performance.
  • Contact music directors directly at schools and churches. Students could get extra credit for attending the performance.
  • Contact civic groups such as Lions, Kiwanis, and Rotary clubs to hang posters and encourage their members to attend.
  • Contact retirement communities. Activity coordinators are always interested in arranging events for their residents to attend.
  • Contact the Chamber of Commerce for additional ideas and suggestions.
  • Note: Please refer to the link for the official names of all Wartburg ensembles as well as suggested phrases to use for various announcements.