The Tower
Agency is a student-run public relations organization based in the Wartburg
College Communication Arts Department. Our members represent many
different majors on campus, including communication arts, business,
and art.
Our mission
is to serve Wartburg and the surrounding communities by managing and
promoting ethical communication between clients and their publics while
furthering the knowledge of our members as an educational extension
of the classroom.
About
Us
Public relations is using communication
tools to convey a message to an intended public or publics. The Tower
Agency uses integrated marketing communications to target diverse audiences.
Our intention is to elevate clients communication with their public
to increase knowledge and visibility of the client and their respective
campaigns.
Members
of The Tower Agency use public relations to provide two-way communication
with a business or organization's public in order to educate, inform,
or entertain.
The Tower
Agency constructs campaigns which may include all of the following:
Members
of The Tower Agency volunteer their time and talents. Clients are responsible
for any costs for materials.
Join
Us!
The Tower Agency is open to anyone interested in learning more
about public relations. Typically members of the Tower Agency
are working on majors in Communication Arts, Business, or Art.
Members learn about public relations while making practical
application to real-life situations. No prior experience
is required to join. Members work for an account executive on
a committee working toward public relations goals for their
client. To join, e-mail toweragency@wartburg.edu.
History
Seeing
a need for an organization that would allow public relations
majors to practice the skills they learned in the classroom,
the Tower Agency was created in the spring of 1996. Under the
advisement of Shelly Green, the Tower Agency was founded by
Wartburg students Christi Larson '97, Eric Allen '98, Melissa
Jacobson '99 and Suzanne Behnke '97. Larson served as the organization's
first Chief Executive officer. During its initial operating
year, the Tower Agency had eight clients.
