BA 353.02 Marketing

Wartburg College

Course Syllabus

Fall 2007

Julie Clarkson

Office:  WBC 103

Phone: 319-352-8485 (office)

Email: julie.clarkson@wartburg.edu

 

Class Time:

Mondays, Wednesdays, and Fridays at 10:45

 

Office Hours:

Office hours are Mondays, Tuesdays, and Thursdays from 1:00 to 2:30 and Wednesday from 12:30 to 1:30.

 

Course Description: 

Techniques, strategies used to develop new products and promotions and to determine prices and channels for distribution.  Introductory topics of marketing research, consumer behavior, advertising, sales, product management, international marketing.  Group project. 

 

Prerequisites:  Second year standing.  EC 141 and 142 recommended.

 

Required Textbooks:

Essentials of Marketing, Lamb, Hair and McDaniel, Thomsen/Southwestern, 5th ed., 2006.

 

Course Objectives:

After completing this course, you will be able to:

 

Course Requirements/Grading:       

 

Midterm Exam One                                                                              100 pts

Midterm Exam Two                                                                              100 pts

Midterm Exam Three                                                                            100 pts

Team Project                                                                                        300 pts

Exercises, readings, and cases                                                   150 pts

Class participation                                                                                50 pts

Total                                                                                                    800 pts

 

Exams:  Exams will cover material from the relevant chapters and other material covered in class during the time period.  Exam reviews will be held prior to the exam.  No makeup exams will be given unless there is a documented excuse provided in advance.

 

Team Project:  The objective of this project is to provide you with an analytic and problem solving activity within a team setting.  The project requires you to develop a marketing plan for a product/service or business that is currently in existence or that you propose for introduction.

 

The class will form teams of four.  These teams must be formed by Monday, September 17.  I reserve the right to adjust team composition, if needed.  The subject of your team’s marketing project must be determined by Monday, September, 24.  Your team should follow the marketing plan format provided by the text on pages 42-44.  Additional information will be provided in class. 

 

The deliverables of each team are as follows:

 

Team composition:                                                                                Sept. 17

Marketing plan subject:                                                             Sept. 24

Team work plan:                                                                                   Sept. 28

Rough draft of part one (Business mission and objectives):                     Oct. 8                                                 

Rough draft of part two (SWOT analysis)                                             Oct. 22

Rough draft of part three (Target market strategy):                                 Nov. 5

Rough draft of part four (Product, place, promotion, and price): Nov. 19

Rough draft of part five (Implementation, evaluation, and control):          Nov. 30

Final paper (details below):                                                                   Dec. 7

Class Presentation:                                                                    Dec. 3, 5, 7, and final date

 

There are several subjects that are not acceptable this term due to recent coverage of that subject in previous marketing sections.  If you are concerned about overlap with previous topics, please see me prior to the submission deadline.  We will discuss this further in class.

 

Teams must demonstrate the appropriate skills needed to work collectively to create a cohesive marketing plan.  You will be assessed both on the team’s work and on your individual contribution, as determined by instructor and peer evaluation.  Teams should assign work to specific members bearing in mind the relative weight of each assignment.  It is not advisable to place too much weight with any one individual or to minimize any individual’s contribution, as this will impact grading.

 

It is imperative that you be present for all team presentations.  This will give you an opportunity to see how others approached the project and provide you with an opportunity to reflect on your own team’s work within the context of others.  Failure to be present during team presentations will result in a reduction of your grade for the team project.

 

When final projects are turned in, you must include:  the final paper, a copy of any materials used for the class presentation, a copy of the submitted rough drafts, and a document outlining how each team member contributed to the project with a signature from each team member.

 

Details on team project grading will be distributed later in class.

 

Overall Grading Scale:

Percentage

Grade

95-100%

A

90-94%

A-

87-89%

B+

83-86%

B

80-82%

B-

77-79%

C+

73-76%

C

70-72%

C-

67-69%

D+

63-66%

D

60-62%

D-

Below 60%

F

 

Participation and Attendance:  Attendance is required.  If you must be absent, inform me before class.  It is your responsibility to see me for handouts and assignments given during your absence.  If you must miss more than three class periods a doctor’s excuse is required or it may adversely impact your grade.  Being in attendance is not the same as participation.  There is a great deal of discussion in class and your participation is vital to your success in class.  There is no makeup for in-class quizzes or assignments if you are absent without an excuse. 

 

Late Penalties:  Late assignments are subject to a one letter grade penalty per day late.  Assignments are always due at the beginning of class on the due date.

 

Commitment to Students with Disabilities: Wartburg College seeks to maintain a supportive academic environment for students with disabilities.  To ensure their equal access to all educational programs, activities, and services, Federal law requires that students with disabilities notify the College, provide documentation, and request reasonable accommodations.  If you need accommodations in this course, please notify the Dean of Students.

 

Honor Code:

You are expected to demonstrate academic integrity in this course.  This includes honesty in test taking, original work in assignments, and citing of sources in papers.  “By attending Wartburg College, students are demonstrating their dedication to the Honor Code. The Honor Code reminds students of their responsibilities to promote academic honesty by opposing cheating and plagiarism and reporting dishonest work.”

 

Please note I may be submitting student work to Turnitin.com.

 

Tentative Course Schedule:

 

This plan is subject to changes that will be communicated in class.  This is only a partial listing of cases, readings, and exercises that will be discussed in class.  Refer to MyWartburg for updated information..

Date

Topic

Notes

Sept. 5

Course introduction; start chapter one – Marketing Overview

 

Sept. 7

Chapter one continued

Abercrombie and Fitch case on ethics

Cirque du Soleil case

Marketing plan overview (pp.42-44)

 

Sept. 10

NO CLASS – instructor absence

 

Sept. 12

Discussion on appropriate sources for marketing plan.

Discussion of team formation.

Chapter 2 – The Marketing Environment

Discuss ethical issues in marketing identified in recent literature

Must bring one news item to class on ethical issues in marketing with a 2-4 paragraph summary of the issue and how it relates to marketing.

Sept. 14

Chapter 3 – Developing a Global Vision

Ethics exercise on kickbacks

MTV case

Scholastic case

 

Sept. 17

Chapter 4 – Consumer Decision Making

Teams must be formed and a roster turned in.

Sept. 19

Chapter 5 – Business Marketing

Ethics exercise

Segway case

 

Sept. 21

Flex time: to be assigned

Possible team work time

 

Sept. 24

Exam One: chapters 1-5

 

Sept. 26

Chapter 6 – Segmenting and Targeting Markets

Marketing plan subjects must be submitted.

Sept. 28

Chapter 6 continued

 

Oct. 1

Chapter 7 – Decision Support Systems and Marketing Research

 

Oct. 3

Chapter 8 – Product and Service Concepts

 

Oct. 5

Chapter 8 continued

 

Oct. 8

Chapter 9 – Developing and Managing Products

 

Oct. 10

Chapter 10 – Marketing Channels and Supply Chain Management

 

Oct. 12

Chapter 10 continued

 

Oct. 15

Flex time: to be assigned

Possible team work time

 

Oct. 17

Information literacy session regarding team project resources

 

Oct. 19

No class

Required participation in career panels meeting that day

 

Oct. 22

Chapter 11 - Retailing

 

Oct. 24

Marketing in the news

Must bring one news item to class on a marketing topic along with a 2-4 paragraph summary of the subject and your assessment of it based on material covered to date.

Oct. 26

FALL BREAK – no class

 

Oct. 29

Flex time: to be assigned

Possible team work time

 

Oct. 31

Exam Review

 

Nov. 2

Exam Two: chapters 6-11

Exam Two

Nov. 5

Chapter 12 – Marketing Communications and Advertising

 

Nov. 7

Chapter 12 continued

 

Nov. 9

Chapter 13 – Public Relations, Sales Promotion, and Personal Selling

 

Nov. 12

Chapter 13 continued

 

Nov. 14

Chapter 14 – Pricing Concepts

 

Nov. 16

Team work time in class

 

Nov. 19

Flex time: to be assigned

Possible team work time

 

Nov. 23

THANKSGIVING HOLIDAY

 

Nov. 26

Marketing in the News

Must bring one news item to class on a marketing topic along with a 2-4 paragraph summary of the subject and your assessment of it based on material covered to date.

Nov. 28

Exam Review

 

Nov. 30

Exam Three: chapters 12-14

Exam Three

Dec. 3

Group presentations: 1 and 2

 

Dec. 5

Group presentations: 3 and 4

 

Dec. 7

Group presentations: 5and 6

 

Final Date

Group presentations: 7and 8

One page reflection summary on presentations due.