Fall 2009

Business Administration 353, Marketing

Course Fact Sheet

 

Class stats

Section:                        BA 353 01                                        BA353 02

Meeting times:              MWF, 9:00 AM                                MWF, 10:45 AM

Location:                      WBC 215                                         WBC 215

 

Text                             Essentials of Marketing

                                    Lamb, Hair, McDaniel

                                    Thomson Southwestern, Fifth ed. 2006

 

Instructor:                     Susan Fleming

 

Communication:            Email, response within 24 hours

                                    Meeting by appointment

 

Contact:                       Home phone, 352-9267

                                    susan.fleming@wartburg.edu

                                    Always email first

                                    Be respectful of family-hours when using my home phone

 

Course objectives

At the end of this course students will be able to

  • communicate the latest marketing concepts
  • understand the environmental forces that influence marketing decisions
  • identify and analyze marketing strategies
  • participate in marketing planning
  • recommend appropriate marketing strategies

 

Evaluation of students

Exams—three exams @ 10 points each.................................................................................... 30 %

Expert options—your choice of two topics @ 10 points each.................................................... 20 %

In-depth project—includes one individual and two group components @10 points each ............ 30 %

Final Exam—based on group project, 10 points........................................................................ 10 %

Homework & classroom exercises, 10 points possible.............................................................. 10 %

 

Grading

Grades will be assigned using percentages—90s are As, 80s are Bs, 70s are Cs, 60s are Ds, and scores below 60 are failing.  Final grades may include pluses and minuses. There is no opportunity for extra credit.

 

All graded work will be based on a ten point scale as follows:

 

  • Exam points will include decimals; for example, an 88 percent will be recorded as 8.8.  Individual exam scores will be adjusted based on the results of both sections so that a minimum of 50 percent of the exams are at or above a 7.5 or 75 percent.

 

  • Homework and in-class assignments will range from 1 to 5 points at quarter point intervals (0.5, 0.75, 1.0, etc.). The sum of all homework points will represent 10 points or 10 percent of the final grade.

 

  • Papers will be graded to the half-point (10.0, 9.5, 9.0, etc.). 

 

Grading guide

The following guide will be to determine grades of papers, homework and final exams.

 

10: Outstanding, almost flawless work. Very few papers or projects earn this grade.  Papers earning a ten must show creativity, engagement and understanding of the assignment. Ideas are clearly supported by superior research.  Deliverables are of the highest quality. The project demonstrates a deep understanding of the topic at hand. 

 

9:   A nine paper is clear and concise and contains excellent organization.  In-depth research and demonstration of subject mastery support a central thesis.  Infrequent mechanical or organizational errors are not distracting. The quality of deliverables is excellent.

 

8:   Project includes a clear thesis or central idea.  Mechanical and organization errors are not distracting but may be frequent.   Research provided is acceptable.  Presentation of the project is clean. Overall, the project demonstrates a basic mastery of the topic.

 

7:   Although the project has a clear thesis, it lacks originality. Project relies on poorly supported ideas and/or incorrect assumptions.  Research and supporting evidence is lacking. A seven project is difficult to read because of poor organization and frequent mechanical errors.  Overall, the project lacks evidence that the topic is understood. 

 

6:   The project lacks a clear thesis or central idea. Or, the project has a central idea but it is not related to the assignment.  A common six project has broad ideas that are not supported logically or by research.  The project is sloppy and difficult to read. 

 

Student expectations

 

Deadlines                             Deadlines are final. For BA 353, a deadline is defined as the beginning of class time on the date designated.  No work will be accepted after deadline. Exams will only be given on scheduled days. If a deadline or exam will be missed due to extraordinary circumstances, the student is responsible for making arrangements ahead of time.

 

E-communication                 Papers can be submitted electronically.  Only .doc files submitted within deadlines will be accepted.  E-mail communications may be shared with other faculty at Wartburg as needed.

 

Professionalism                    Respectful behavior is expected in class. Absence from class must be handled professionally. Students are responsible for all missed information. Students engaging in disruptive behavior during class time will be asked to leave.

 

Integrity                               It is expected that all students will abide by the Wartburg Honor Code.  All final group projects and some expert options will be submitted to Turnitin.com for originality evaluation.  All forms of plagiarism and cheating will be referred to the dean of students.

 

Special needs                       “The American with Disabilities Act of 1990 (ADA) provides protection from illegal discrimination for qualified individuals with disabilities.”  Students requesting instructional accommodations due to disabilities must arrange for such accommodations by contacting Carla Coates, Pathways Associate for testing and advising.  She can be reached at Carla.coates@wartburg.edu, or by phone at extension 8230.